One Last Busy Season: Prepping Your Firm for a Successful Sale Preparing for the sale of an accounting firm requires a lot of careful planning. Here’s what firms need to consider before selling, merging, or taking on a private equity investment.

Marketing Strategies for Combating AI Search Engine Disruption With AI-generated content beginning to disrupt the search engine process, these marketing strategies can help your CPA firm stand out to potential clients.

How CPAs Can Maximize Clients’ Savings Through R&D Tax Credits Businesses of all sizes can qualify for significant tax savings through research and development credits. Here are some tips for CPAs to consider.

A Robust SEO Strategy Is Key to Growing Your CAS Practice If you’re looking to grow your client advisory services practice’s reach and revenue, it’s time to invest in search engine optimization. Here are some tips for getting started.

Build a Better Engagement Letter: Standard Terms and Conditions When applied to an engagement letter, standard terms and conditions may better protect a CPA firm by eliminating inconsistencies and mitigating confusion with clients.

Flipping the Script: How CPAs Can Rewrite the Profession’s Story While an accounting career can lead to exciting, rewarding work, too often the profession’s negatives get highlighted. Here’s how CPAs change the narrative and tell a better story to support the talent pipeline.

Telling Our Story Beyond the Numbers and Balance Sheets The accounting profession has a branding problem—fixing it will require a collective voice to showcase all the good it has to offer future-driven professionals.

IN PLAY: Jeffery Mowery, CPA, JD, LLM, CFP As one of the nation’s top 200 CPAs, this firm leader says his success is the direct result of building a strong, talented team.

Navigating the Path to Audit and Attest Quality Management Four new standards will soon require firms to take a risk-based and scalable approach to designing, implementing, and operating a system of quality management. Here’s some guidance to get you started.