Rewriting the Book on Culture Can we keep moving CPAs toward being the most trusted and strategic business advisors despite the post-pandemic workforce becoming more transactional?

CPA 2027: The CPA Population Stalls CPA numbers are dwindling as CPAs face increased competition for the public accounting and corporate finance roles they held in the past. What’s next for the profession?

CPA 2027: CPAs Reset Skills The skills that CPAs have relied on to advance their careers for generations are becoming outdated as technological and strategic skills rise in importance, pushing accountants to reset and upskill.

Has Destination CPA Lost Its Appeal? It used to be that if you earned an accounting degree, earning your CPA credential was your next destination. Here’s how we get the CPA credential back on candidates’ maps.

Accounting Educators’ Role in the CPA Evolution As we draw ever nearer to the launch of the new CPA exam, accounting faculty must be given the right tools to change their curricula to meet the shifting requirements of the profession today.

CPA 2027: Firms Retool Competitive CPA firms are rapidly moving away from traditional compliance services to strategic advisory services.

CPA 2027: Client Expectations Evolve Clients are no longer looking for just a number cruncher, but for a CPA who can offer them forward-looking strategic insights and business advice.

At the End of the Day, It’s Still About People As technology increasingly permeates the CPA profession, we must still focus on the fact that people are our most important asset.

CPA 2027: Worker Demand & Demands Change In the next six years, major demographic and social shifts will transform the talent pipeline and change what workers expect from their employers.