We continue to invest in promoting working with a CPA during tax time as well as for year-round strategic business advice and financial guidance. Our ad campaign encourages consumers to use a CPA for their financial needs and directs them to our free Find a CPA Directory where they can connect with a professional to serve their unique needs during tax season and beyond.
Throughout tax season and the year, we position our messaging to consumers via articles, press releases, radio, podcast, billboard, social media, and Google ads.
Below, you can see examples from our 2026 campaign.
