8 Ways to Make Your Accounting Career Count

The accounting profession is undergoing a remarkable transformation. With the rapid advancement of technology, and new services that fall into our purview, certified public accountants (CPAs)—both new and seasoned professionals alike—are being called on to redefine their roles. This shift isn’t just about adopting new tools to get the job done—it’s also about embracing a broader perspective on the value CPAs bring to businesses and communities.

As the 2024-2025 chairperson of the AICPA, I’ve traveled the country to talk about the exciting changes in our profession, including our exploration of tools like ChatGPT and leadership in new services such as environmental, social, and governance (ESG) reporting. I’m a firm believer in the power of “and”—the combination of accounting with other skill sets. Whether it’s CPA “and” technology, CPA “and” teaching, or a specialization in areas like ESG, forensics, or financial planning, I believe we can unlock incredible potential by thinking about how our value as CPAs goes beyond the traditional view of accounting.

Warren Buffet once said, “Accounting is the language of business,” and as CPAs, we hold a unique responsibility. Our profession comes with an expectation of trust; the public relies on us. Trust underpins everything we do, and it’s essential that we embrace this role. Regardless of your specialization—be it audit, finance, tax, or technology—always consider yourself an advisor. Our true value lies in our expertise, advice, and ability to reduce client and company risk. We are, above all, trusted advisors. And with this comes valuable career benefits:

• Higher Earnings Potential: The CPA credential can lead to greater financial freedom—a goal we all strive for.
• Career Advancement: Being a CPA positions you for higher-profile jobs and leadership roles.
• Continuous Learning: Continuing professional education requirements ensure we as CPAs stay current, enhance our expertise, and maintain our credibility, which enables us to provide up-to-date, trusted advice and continuously add value for our clients and/or companies.
• Trusted Partnerships: We’re often the first point of contact for clients and chief executives facing business issues, highlighting our role as trusted business advisors.

To me, it’s never been more thrilling to be a CPA. The transformation within our profession has opened many new avenues for professional growth. Whether this is your first year in accounting or you’ve already lived through countless business cycles, there are some things you can do to make your career more rewarding and fulfilling:

1. Find Work That Gives You Meaning: There’s truth in the saying, “If you do what you love, you will never work a day in your life.” Explore and find what’s meaningful to you.
2. Forge Your Own Path: Don’t assume your career path must mirror others’ in your company. There are many ways to advance. Create a path that plays to your strengths and goals.
3. Take Risks: Don’t be afraid to try something new. Volunteer to lead initiatives, earn new credentials, and advocate for what you deserve.
4. Embrace the Power of “And”: Accounting is a valuable foundation, but combining it with other disciplines—like technology, finance, teaching, or specialized skills—can amplify your impact and create new opportunities for you to advance and grow in your career.
5. Value Emotional Intelligence: How we relate to people is everything in our profession. I suggest engaging in communication and public speaking courses and personality assessments. These will help you value differences and build strong soft skills and relationships.
6. Give Back to Your Community: We have the privilege of thriving in this profession, and with that comes the responsibility to give back. Use your success to make a positive impact.
7. Seek Mentors and Sponsors: Look for mentors both inside and outside your organization. Learn from those you admire and use them as sounding boards to grow.
8. Lift Others Up: Be a mentor or coach, helping others to improve and succeed. Our profession excels when we support each other.

Through my roles as chairperson of the AICPA and as managing partner of AAFCPAs, I’ve developed a unique viewpoint on the evolving dynamics within our profession. I’ve seen the incredible impact that a commitment to excellence, innovation, and human-first values can have on both individual careers and the profession as a whole. We have the chance to shape the future by fostering a culture of trust, innovation, and inclusion.

By integrating the opportunities that technology offers, the importance of a human-first approach, and the power of “and,” we’re positioning the accounting profession for a future that brings continuous value, and for you, you’re setting yourself up for a fulfilling and meaningful career as a CPA at every stage of your journey.

2024-2025 AICPA Chairperson Carla McCall, CPA, CGMA, is the managing partner of AAFCPAs, a preeminent, 350-person CPA and consulting firm based in New England.