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Please note that this webinar Is from a third party vendor, CPA Crossings. We strongly recommend registering no later than one-hour before the webinar begins. Please contact CPA Crossings webinar hotline if you do Not receive your webinar invitation via email within five minutes after registering:  877-370-2220 ext. 1. Thank you.

Date(s):

06/30/2025

Registration Open:

12:00 AM - 8:00 AM

Time:

8:00 AM - 9:00 AM

Facility:

Online

Meeting Type:

Webinars

CPE Credit:

1.00

Field(s) Of Study:

Communications and Marketing (1.00)

Level of Knowledge:

Basic

Price:

Member: $55.00
Nonmember: $75.00

Individual Discounts:

Not Available

Overview

After attending this presentation, you will be able to...

  • Recall the fundamental principles of AI and its applications in marketing.

  • Leverage AI tools and technologies to enhance marketing campaigns.

  • Utilize practical strategies for integrating AI into your firm's marketing workflow.

  • Measure the effectiveness of AI-driven marketing efforts.

  • Compare real-life case studies and success stories of successful AI implementations in marketing.

Highlights

The major topics that will be covered in this course include:

  • Module 1: Introduction to AI in Marketing
    •  :  :The Basics of AI &ndash: Concepts and Terminology
  • Module 2: Leveraging AI Tools and Technologies
    •  :  :Overview of AI Tools for Marketing

  • Module 3: Practical Strategies for AI Integration
    •  :  :Integrating AI into Your Marketing Workflow

  • Module 4: Measuring AI-Driven Marketing Effectiveness
    •  :  :Key Metrics for Assessing AI-Driven Campaigns

  • Module 5: Real-Life Case Studies and Success Stories
    •  :  :Case Studies of Firms Successfully Using AI in Marketing

  • Module 6: Developing Your AI-Enabled Marketing Strategy

    •  :  :Creating a Custom AI Marketing Strategy

Prerequisites

None