Is the price right?
Pricing should be in line with the key objectives of your company (for example, profit maximisation, achieving a percentage of the market share, or maintaining a reputation as a high-quality supplier).
Understand strategies that set the most appropriate price for a new product or service entering the market.
Acquire new skills to demonstrate proficiency.
- Principles of pricing and strategies
- Elasticity of demand
- Cost versus market strategy
Finish first!
Real world calculation exercises will give you the confidence in applying pricing decisions while considering all company objectives.
This is a standalone course but if you’re interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.