The major topics covered in this course include:
- Clarifying and communicating the unique value you provide to your chosen market.
- Choosing the market(s) you will be successful serving.
- Developing a successful go-to market and subsequent demand and lead gen strategy.
- Creating an easy to maintain customer nurture, demand and lead generation system.
- Determining your marketing budget, goals, objectives, and the right tactics to choose in order to support them.