The major topics covered in this course include:
- Definition of intangible assets and their importance in the economy
- Challenges of measuring the value of intangible assets
- Adopting a future-oriented perspective for valuing intangible assets
- Utilizing value drivers and metrics to measure intangible assets
- Valuation methodologies for intangible assets
- Developing intangible asset policies and procedures
- Leveraging intangible assets to drive business growth and value creation