insight magazine

Corporate Calling | Spring 2019

Do the Numbers Speak for Themselves?

Finance has a crucial voice in every business. Here’s how to make sure you’re being heard.
Tina Golsch, CPA, MBA Enterprise Finance Services, Boeing

I didn’t land in Boeing’s International Finance and Consolidations and Corporate Systems departments on skill alone. I didn’t help my consulting clients excel by showing them how to simply improve their finance functions while I was with Accenture. I didn’t advance from general accounting to international finance and reporting roles at IRI and Hospira by only making sure the numbers were compliant. Earning a seat at the leadership table takes more than knowing the numbers, it takes knowing how the numbers bring value to your organization — and being able to communicate it to your audience.

Whether you’re early in your career or already many years experienced, as a corporate finance professional, you’re going to be sought to provide expertise and guidance by corporate leaders, peers, shareholders, and maybe even the public. The way you present the numbers, and the way you communicate your expertise, will ultimately determine if and when you earn a seat — and a voice — at the leadership table. In my experience, developing these traits, behaviors, and approaches will help you be the one who’s consistently called on to provide the much-needed financial expertise your organization needs to succeed.

Provide Value to Your Audience

A key component of earning a seat at the table is being able to provide value. Is your audience looking for confirmation that a proposed path does not have any unanticipated financial pitfalls? Are they looking for more financially sound alternatives? What exactly is your audience looking for? Identifying this ahead of time allows you to prepare the type of data and presentation that delivers the information your audience is actually looking for and values most in their decision making. By helping your audience achieve its goals, you’ll help yourself get a call back to the table.

Know Your Audience

Does your audience lose attention as details are provided, or does providing concrete examples exhibit competency to them? Are you in a group of other technical professionals where citations are important, or is this an audience that needs you to explain technical accounting matters in very non-technical language? How well others can absorb the information you provide determines if they will repeatedly seek you out for guidance. Being able to adapt your approach and communication style to meet your audience’s skills and strengths is essential to them being able to assess, absorb, and act on your guidance.

Learn by Example

Recognize that looking to others who have already been distinguished for their skills can be beneficial to you. What traits do those go-to people possess? Are there certain areas of competency that appear more valued? Are there certain communication traits that they have in common? Are they providing innovative ideas, or is it more that they are providing solid, tried-and-true advice? At any point in your career you can learn from others that hold the influence or position you seek.

Expand Your Expertise

Every organization has subject matter experts; tap into them. Even though you have deep knowledge in certain areas, it is always beneficial to gain knowledge in the organization’s other business-critical areas. I also encourage you to learn which areas your organization needs more knowledge in, and to tap into the tools and techniques being used to develop proficiency in that subject matter.

Own Your Area of Expertise

Recognize that those who are perceived as go-to people are not the go-to people for everything. In other words, you cannot be all things to all people. There are specific areas of expertise they are being sought after and in which you will be sought after. In which areas do people reach out to you for your guidance and advice? Master them. Your aim should be to be recognized for your expertise inside and outside of your organization. You should also look to grow your professional network so that you can refer to other subject matter experts. When people recognize that you can point them toward people that provide valuable guidance, they are more likely to trust the guidance that you provide. Further, experts you refer others to are more likely to reciprocate and direct others to you when seeking information on your specific areas of expertise.

Know the Problem

Generally, if a group of professionals are being gathered to discuss a problem it is unlikely an easily identifiable solution to that problem exists. As part of that gathering, being able to understand and define the actual problem that people are trying to solve is key. Complementary to understanding what will provide value to your audience, being able to identify and define the root cause of the issue at hand will help you provide meaning as solutions are sought and documented.

Be an Active Participant

In the classroom, a professor calls on students who raise their hands to answer questions. In the business world, there is no going around the room looking for people who have their hands raised. There is an expectation that if you have specific knowledge or expertise that you will provide it without prompting or being specifically called upon. Providing that knowledge and expertise is your job, it is welcomed, and it makes it more likely that people will look to you in the future.

Request Feedback

We often receive surveys requesting feedback on services provided. Why not do the same? Do you know which areas your colleagues believe you to have expertise? Do they perceive you as providing value? Are there specific areas of knowledge more sought after? Welcome that feedback, even if it does not agree with your perceptions or opinions, because it can help you define which areas you can build upon to enhance your expertise, influence, and recognition.

My closing tip for you is to recognize that earning a seat at the leadership table and becoming an influential, go-to person in your organization is all part of a journey that unfolds over time. You cannot rush or force expertise, trust, or recognition. In fact, nothing you do can truly guarantee you a seat at the leadership table. You can, however, proactively develop your expertise and your skills in communicating that expertise, so that if you do get an invite to the leadership table, you will have a voice that is heard at the table.

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  1. Karen Okwu | May 04, 2019
    Thank you for sharing.

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