Telling Our Story Beyond the Numbers and Balance Sheets The accounting profession has a branding problem—fixing it will require a collective voice to showcase all the good it has to offer future-driven professionals.

Why Don’t Young Professionals Want to Be CPA Firm Partners? If we can get the next generation to look beyond the oft-noted negatives of the partner role, they’ll see a brighter, positive narrative awaiting them.

Flipping the Script: How CPAs Can Rewrite the Profession’s Story While an accounting career can lead to exciting, rewarding work, too often the profession’s negatives get highlighted. Here’s how CPAs change the narrative and tell a better story to support the talent pipeline.

Edging Closer: Preparing for the Labor Cliff For years, accounting leaders have been sounding the alarm on a major labor force shift expected to take a toll on the already weakened CPA pipeline. Here, experts share what firms can do now to prepare.

Navigating the Cliffs Ahead As the college-age population shrinks, and baby boomers retire, the accounting profession has some major demographic cliffs to traverse as it seeks the talent it needs.

We Can Fix the CPA Pipeline Armed with new insights, I’m confident stakeholders can align on how to restore the talent pipeline and chart a path forward for the next generation of CPAs.

Turnover Comes at a Cost. Let’s Be Accountable High turnover is an issue the accounting profession can’t afford to overlook.

Unsettled Ground: How CPAs Can Land Safely After a Layoff Shock, dismay, and even panic are all natural reactions to being laid off. Here, experts share advice for how CPAs and other accounting and finance professionals can navigate these challenging career moments.

Firm of Dreams: If You Build It, They Will Stay Could your people be your firm’s greatest retention asset? Five experts share why putting people first is the key to building the firm of your dreams.