Your Career in the Time of COVID
Professional growth looks different now, but with self-reflection, intentionality, and
perseverance, you can make progress in these tough times.
By Cassandra Morrison | Winter 2020
Prior to March 2020, we had a mostly
shared vision of what success looked
like. Whether you worked at the Big
Four, in a private company, with a nonprofit,
or for the government, a successful
career meant networking, professional
development, and climbing the ladder.
But in a pandemic-stricken world where
networking events, conferences, raises,
and new opportunities have largely halted,
how can you keep moving forward?
A
recent survey of 1,000 employees found
the respondents were split on whether
their career development was stalled
or progressing during COVID—though
more felt stymied—with nearly 41 percent
reporting it had stalled and 36 percent
reporting progress. With professionals
describing such vastly different experiences,
it leaves one to wonder if the “new normal”
job market is much like the old one—all
about what you make of it.
Time to Reflect
Much of 2020 has felt a lot like treading
water—never getting anywhere new but
staying afloat. For the
22 million that lost
their jobs or the many more that hunkered
down in the same job when the pandemic
hit, 2020 was a time of surviving rather than
thriving. But for those trying to build a career,
just getting by doesn’t offer much solace—
unless you change your perspective.
“This opportunity—if you start to think about
it as such—offers you a chance to really do
your due diligence; to stand back and think
about where you are, where you want to
be, and what you might want to do
differently,” says Duncan Ferguson, career
consultant and managing director of
Vantage Leadership.
“Take some time, take a deep breath, and
do some analysis about who you are as a
person and what your value to the market
is. You can figure this out by looking at
the jobs you’ve had and what you’ve
accomplished in them,” he adds. “Ask
people in your network—your friends,
family, mentors, people that you really
trust—what they think your value is. And
never underestimate your personal values
as part of what you offer.”
For those who have remained employed
but discontented throughout the pandemic,
now is a good time to reassess “the
reasons for wanting to leave and, instead,
trying to create a better situation where you
are with
job crafting,” says Douglas
Slaybaugh, CPA, owner of the CPA Coach.
Job crafting is the practice of approaching
your career with an eye to what you can
tweak and adjust within your job structure
and duties to align it more with your talents
and goals. This can be a change to what
duties you take on, who you work with, or
how you approach and interpret your job.
“Consider if the reason you wanted to
leave or shift careers is still there. Some of
the reasons that made you want to shift
careers pre-COVID, like flexibility or a
lengthy commute, may no longer be
issues,” he says. “Look at the new
landscape and see if it’s possible to enjoy
the new environment. There’s also a
chance you may have leeway with your
current employer to craft your job to better
align with the path that you want to pursue.”
A
recent study from O.C. Tanner found that
48 percent of employees are considering
a career move after COVID-19 settles
down. Wecruiter.io Founder and CEO Jack
Kelly posits that the unfathomable amount
of deaths caused by the pandemic has
“sobered everyone up.”
“Professional development looks a lot like
personal development right now, and I
think that’s a positive step forward,” Kelly
says. “COVID-19 has been a shock to the
system that gives you time to reflect, to
start thinking about what you really want to
spend your life doing—and once you
decide that, your next step is making a
game plan.”
Keep Showing Up
Carla Wright, CPA placement executive at
Valintry Financial, says it’s crucial to keep
doing great work and advocating for
yourself in this remote landscape—even if
you’re looking to move to a new company
or a completely different field.
“If you’re working from home, you need to
make sure that you’re still very visible. Do
not be late for a Zoom call, always look
professional, and interject with new ideas.
You do not want to give the impression that
you’re not working,” Wright says. “At the
end of the day, you have to work harder at
the impression you’re giving because no
one sees you in the office. You have to
learn to be very vocal about the things that
you’re doing—don’t be shy about projects
and accomplishments.”
In addition to touting your accomplishments,
it’s no secret that learning new skills and
gaining new credentials are key to career
development. “Say you’ve been putting off
your continuing education courses, or
maybe you’ve never taken your CPA exam—
now is the time to tackle those,” Kelly says.
“Take graduate classes, grow yourself
without anyone asking you to do so. But also
carve out some time for something that you
just want to do so that you get a victory. Little
victories get you through tough times.”
Because 2021 is a reporting year for CPAs’
continuing professional education (CPE)
hours, this presents a unique opportunity
to truly take advantage of courses that will
both propel your career forward and fulfill
your licensing requirements. As Slaybaugh
notes, one of the perks of a virtual
environment is the fact that these classes
are now online: “Frankly, COVID-19 has
made getting your CPE hours easier and
more accessible—it’s only a click away, so
take advantage of that.”
Take Time to Connect
Networking used to mean shaking a few
hands, going to a few industry events,
grabbing a drink after work or a coffee in
the morning—showing up with a smile and
an open attitude, ready to find out how
someone could help you move on or up.
Now that we’re largely relegated to emails,
Zoom cocktail hours, and social media, the
pandemic is forcing a reset of how we
network and why.
“Networking in the past put a lot of pressure
on someone because you were only
reaching out when you needed something
from them; I like to believe that it’s more
about relationships than networking now,”
Ferguson says. “When we’re all having this
shared, collective experience, it makes
sense to reach out and ask someone how
they are—and truly listen.”
“Take this pause to really check in with
those in your network, without needing
anything in return,” Slaybaugh agrees.
Kelly encourages professionals aspiring to
new opportunities to spend time fixing
up their online presence and fostering
relationships now: “Start making connections
before you need a new job and remember
to reach out when things are good instead
of out of desperation.”
To stand out in a remote environment, Kelly
recommends putting time and effort into
your LinkedIn profile—showcase what you
do, what you’ve done, and what you’re
hoping to do next. You should also put
some thought into who you connect with.
“Cultivate your connections: decision-making
people, thought leaders, those who
work at organizations and in positions that you want to break into, so when you reach
out, you have a better possibility of getting
a lead,” he says.
All in all, networking has changed greatly—
and that’s better for some people, especially
introverts. “Sending a message on a screen
is a lot easier for some people than starting
up a conversation at a crowded event,”
Slaybaugh notes.
Be Intentional
While COVID-19 has changed many things,
evidence and research suggest that
companies are still looking for top-tier
talent. But Wright says if you want to climb
the ladder, you may need to change your
perspective and reevaluate how you’re
planning to get there.
“The top 50 firms have absolutely started
laying off people and furloughed some of
their best employees, whereas medium and
smaller firms have forged ahead, taking
advantage of these great assets becoming
available. Maybe the key is to rethink your
preferences—do you really want to target
only big companies? Maybe you could craft
a better career by joining a smaller firm,” she
suggests. “Smaller and regional firms allow
you to specialize in more areas, and
ultimately to grow yourself.”
In fact, being open to a nonlinear career
path may be the answer to success in this
environment. A
recent survey found that
64 percent of employees would be
willing to accept a promotion even if it
didn’t include a raise. Being open to
nontraditional moves, either up the ladder
without the accompanying pay hike,
laterally, or to a different industry or smaller
firm could be rewarding.
Though professional development, career
advancement, and networking may look
different now, what hasn’t changed is that
anyone looking to make a move can benefit
from taking the time to think about what they
really want from their career. And in a time
when everyone is feeling a little burned out,
it’s the perfect opportunity to see the
humans behind the jobs.
“We’re all working harder as parents, as
spouses, as homeowners, and especially
as professionals. I think there needs to be
some expectation of understanding and
empathy—from both sides,” Slaybaugh
says. “The recent success stories I’ve
heard are from employers who are
providing accommodations for their
employees, and those employees are the
ones that stay loyal and work harder—
whether in the office or at home.”