5 Areas to Watch in the Accounting Profession As we look to 2025, it’s important to take note of the trends poised to drive change in the accounting profession.

CPA Licensure Pathways Must Adapt to Change Answering the call on the CPA pipeline crisis, stakeholders are working to eliminate extraneous barriers in the licensure framework.

Student Loans Got You Down? Study Up on Your Finances Illinois ranks seventh among the states with the highest student loan payments. Here’s how to make those payments more manageable.

Marketing Strategies for Combating AI Search Engine Disruption With AI-generated content beginning to disrupt the search engine process, these marketing strategies can help your CPA firm stand out to potential clients.

How CPAs Can Maximize Clients’ Savings Through R&D Tax Credits Businesses of all sizes can qualify for significant tax savings through research and development credits. Here are some tips for CPAs to consider.

8 Ways to Make Your Accounting Career Count Whether you’re new to the profession or are already a seasoned pro, these career insights will help you find success and fulfillment in the accounting profession.

How AI Will Impact Your High-Frequency Trading Clients Quantum-Inspired AI has the potential to improve profitability, risk management, and security and transparency in the trading industry.

A Robust SEO Strategy Is Key to Growing Your CAS Practice If you’re looking to grow your client advisory services practice’s reach and revenue, it’s time to invest in search engine optimization. Here are some tips for getting started.

Build a Better Engagement Letter: Standard Terms and Conditions When applied to an engagement letter, standard terms and conditions may better protect a CPA firm by eliminating inconsistencies and mitigating confusion with clients.

Estate Planning? The Benefits and Pitfalls of Gifts to SLATs With the looming sunset of the Tax Cuts and Jobs Act of 2017, Spousal Lifetime Access Trusts (SLATs) have become a very popular estate planning tool for high-net-worth taxpayers.

Telling Our Story Beyond the Numbers and Balance Sheets The accounting profession has a branding problem—fixing it will require a collective voice to showcase all the good it has to offer future-driven professionals.

GEN NEXT: Embrace Risk: Pursue Opportunities Tied to Your Passions Along your career journey, the people you meet and opportunities you pursue will define your impact—make sure they align with your passions.

IN PLAY: Jeffery Mowery, CPA, JD, LLM, CFP As one of the nation’s top 200 CPAs, this firm leader says his success is the direct result of building a strong, talented team.

Hashing Out Illinois’ New Sales Tax on Leases Following years of negotiations, changes to the sales tax on leases of tangible personal property will go into effect on Jan. 1, 2025.

3 Investing Strategies for the ‘Peak 65 Zone’ A growing segment of the population will be turning 65 this year, forcing financial advisors to rethink their clients’ retirement investment strategies—here are three to consider.

Navigating the Path to Audit and Attest Quality Management Four new standards will soon require firms to take a risk-based and scalable approach to designing, implementing, and operating a system of quality management. Here’s some guidance to get you started.

Why Don’t Young Professionals Want to Be CPA Firm Partners? If we can get the next generation to look beyond the oft-noted negatives of the partner role, they’ll see a brighter, positive narrative awaiting them.

Essential Fraud-Fighting Strategies That Promote Ethics and Trust With these proper controls in place, your organization can prevent, detect, and reduce fraudulent activities.

Build Your Leadership on a Strong Personal Foundation Your capacity for growth as a leader requires a strong foundation—start building it by answering these four questions.

Bringing Value to Your Organization as a Financial Partner To advance the overall organization, the finance function must serve as a valuable partner. Here are a couple ways to support this endeavor.